Umbro and AFC Bournemouth have announced their partnership with a bold and beautiful new home strip for the “Cherries” upcoming 2017/18 season. The no-nonsense strip features red/black stripes on with a crew-neck collar, an iconic almost retro Umbro branding flanks the sleeves in monochrome aesthetic while a more traditional white double-diamond parallels the Bournemouth team crest on the chest. A sleeker more modern look from its predecessor, the new Bournemouth 2017/18 home kit feels like a proper Premier League jersey for a proper Premier League club.

The Umbro 2017/18 Home Kit is available now at

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