For this month’s project TENS CLUB is releasing a “School of Total Football” jersey sure to invoke some nostalgia in soccer players everywhere. The top was inspired by those days of soccer summer camps, taking on the theme of wild promo graphics straight off camp flyers.

Sticking to a trademark color scheme for TENS CLUB, white decals stand out from a black base. The “uhlsport,” a German brand logo, runs diagonally on the right shoulder blade, with “TENS CLUB School of Total Football” running vertically down the left chest. In the center of the jersey is a white circle with TC1001 written inside. The location of each design element is loosely inspired by vintage AJAX jerseys with the nontraditional sideways placement.

The back has a lot going i terms of design, including a listing of what you will “learn from the pros” if you attend their imaginary camp. Cost, hours, and the catch phrase “Can you afford NOT to attend?” bring the true feeling of a flyer all young footballers once laid eyes on. Though the color scheme of the jersey is not wildly creative, the concept is. This release is a more light-hearted theme for the TENS CLUB, and as always, products drop on the tenth at 10sfc.com. Can you really afford NOT to pick one up?

Photos shot by Andrew Sokolow modeled by Tenille Joy in Brooklyn at Please Space.


This week Drew, Rich and Alex chatted with founder Lucas Shanks about the vision and inspiration behind his brand, TENS CLUB, born from the culture surrounding the No. 10 in football and in life.

Lucas has opened the organic doors of design, drawing concepts from players who wore the number and expanding beyond that to players Shanks liked, and those who went against the grain. Running with a list of topics and things they want to create, the brand releases one item on the tenth of every month, highlighting the overarching theme they felt passionate about.

Check out what Lucas had to say and the rest of the show below, including the LAFC vs. Galaxy recap and Champions League as it stands today. Be sure to subscribe on iTunes and Soundcloud so you don’t miss a beat.