Last week the mighty Hypebeast announced that they’re latest magazine would not only feature Paul Pogba, but the polarizing Frenchman would be on the cover. As we previously stated, you can think what you want of the Pogboom hype and his on pitch shortcomings, but the man has a swagger that transcends the game. It is why adidas has gone all in, giving Pogba his own collection. It is why Man United splashed a cool 100 mil Euro to bring him to the “Theater of Dreams.” His soccer potential is unlimited, so to is his ability to sell shirts. So much so that people and media outlets previously not associated with the game, are starting to pay attention. Case in point Hypebeast, check out the brief video below in which Pogba talks music, family life and of course the beautiful game. 

To cop the latest Hypebeast magazine go HERE


One of the most polarizing figures in all world soccer recently dropped a brash and bold collab with adidas. The Paul Pogba  Collection features a broad spectrum of fare that tows a line between lifestyle and soccer. For our latest details piece we take it to the pitch with the Pogba Collection ACE 17 Purecontrol UltraBOOST and soccer ball.

First the ball, dipped in a shiny black coat with subtle, gradient reptilian skin texture and an elegant gold Pogba logo. The boots are given a gold sole plate, the upper features a never before seen marble print that bleeds a gaudy vibe. A Pogba logo features on the tongue tab and seen in other of the Frenchman’s signature boots,  the words “POGBOOM” grace the heel tab.

The entire collection will be on display tonight at the Paul Pogba season 1 Collection launch in Los Angeles, see the flyer below for details.