THIS WEEKS INSTAGRAM BEST 11

After last week’s Nike product blitzkrieg, the on pitch festivities took over with some insane Champions League action. With product slowing down a bit this week is heavy with the artwork courtesy of Scott McCoy, @football_day_draws and Hannah Carroll. But that doesn’t mean there wasn’t some fire drops, with MLS season around the corner, Atlanta United continues to be the coolest kid on the block with a crazy kit launch featuring 2Chainz. Elsewhere Jeff Cole pays homage to The Black Panther with an adi Futurecradt 4D concept and Bayern flexes they’re new suites. Lets take a Neymar dive into this weeks Instagram Best 11.

The new Adidas Nocturnal II GLITCH boots 👍 or 👎?

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Paul. ➡️⬅️ #pogba #mufc @paulpogba

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DESIIGNER “OUTLET” MUSIC VIDEO FEAT. PAUL POGBA

Remember a little over a month ago when adidas dropped their retro inspired kit for 2017/18? Their ad campaign featured a snippet/commercial featuring Paul Pogba and Designer set one of the latter’s songs. Well the aforementioned song is entitled “Outlet” and the video officially released yesterday. Much to our surprise the entire video actually serves as an extended version of the short adidas Man United video.  Pogba, Old Trafford and brand new away strip feature through the entire duration of the vid. Say what you will Designer, Pogba or Man United, we think this is brilliant and unique move by all parties involved.  Have a look below and let us know what you think?

POGBA X DESIIGNER MAN UNITED AWAY KIT COMMERCIAL

Similar to what adidas did last season in using Stormzy to shed some clout and grimey light on their 16/17 kit launch, the Three-Stripes are at it again for 17/18. This time with the likes of Mr. Panda himself, Desiigner and as you’d expect a certain expensive Frenchman by the name of Paul Pogba. Check out the commercial for the adidas Manchester United 2017/18 kit inspired by the early 90s. 

For more on the kit go here

 

 

ADIDAS MANCHESTER UNITED AWAY KITS 2017/18

The Three-Stripes are really knee deep in that warm nostalgia at the moment. A week ago the Predator Mania’s and now we have more retro fire courtesy of the Manchester United 2017/18 away kit. Inspired by the legendary away kits worn by the Red Devils in 92. Yes, that also happened to be the year the Neville brothers, Paul Scholes, Ryan Giggs, Nicky Butt and David Beckham embarked on their illustrious trophy filled rise as Manchester United’s golden generation.

As for the kits, an all-over maple leaf looking print hearkens back those iconic 90s shirts but with a sleeker, more modern twist. The form-fitting strips are dominated in varying shades of grey while black accents feature by way of the crew-neck collar and sleeve cuffs. White adidas Three-Stripes branding flank each side while the Man United crest is given a the black and white treatment for a final stroke of class. 

The adidas Manchester United 2017/18 away kit is available now at adidas.com

PAUL POGBA CHATS WITH HYPEBEAST

Last week the mighty Hypebeast announced that they’re latest magazine would not only feature Paul Pogba, but the polarizing Frenchman would be on the cover. As we previously stated, you can think what you want of the Pogboom hype and his on pitch shortcomings, but the man has a swagger that transcends the game. It is why adidas has gone all in, giving Pogba his own collection. It is why Man United splashed a cool 100 mil Euro to bring him to the “Theater of Dreams.” His soccer potential is unlimited, so to is his ability to sell shirts. So much so that people and media outlets previously not associated with the game, are starting to pay attention. Case in point Hypebeast, check out the brief video below in which Pogba talks music, family life and of course the beautiful game. 

To cop the latest Hypebeast magazine go HERE

LATEST HYPEBEAST MAG FEAT. PAUL POGBA

We’ve lost track of how many times we preface a post with the ever growing  popularity of soccer in America. Admittedly it’s too much, but almost weekly something comes along to add fuel to our constant churping. While things like increasing viewership or game attendance are exciting, it’s the permeation into cultures previously never associated with the game that gets us going. Fashion, sneakers, art, design and the like are taking cues from soccer now more than ever…and we love it.

Case in point, the latest issue of Hypebeast Magazine Issue 17: The Connection Issue, features modern soccer’s most polarizing figure, Paul Pogba. Sure, the French superstar has had tumultuous first season at Man United but he is a cultural phenom that undoubtedly transcends the game. Rapping and dabbing aside, his rise as a fashion icon has garnered attention.

Hypebeast writes: ” we take a look at the merging of fashion and sports as embodied by the emoji-touting, millennial soccer star Paul Pogba, who is featured in our cover story. He speaks to us about his meteoric rise to the heights of the sport at Juventus and Manchester United, as well as his effortless injection of a new pop culture sensibility into the beautiful game.” 

As always the issue features a robust selection of in-depth, well curated editorials from art, architecture, fashion and design. For more on the Hypbeast Connection Issue go to Hypebeast.com

 

DETAILS: POGBA COLLECTION ACE 17 PURECONTROL & BALL

One of the most polarizing figures in all world soccer recently dropped a brash and bold collab with adidas. The Paul Pogba  Collection features a broad spectrum of fare that tows a line between lifestyle and soccer. For our latest details piece we take it to the pitch with the Pogba Collection ACE 17 Purecontrol UltraBOOST and soccer ball.

First the ball, dipped in a shiny black coat with subtle, gradient reptilian skin texture and an elegant gold Pogba logo. The boots are given a gold sole plate, the upper features a never before seen marble print that bleeds a gaudy vibe. A Pogba logo features on the tongue tab and seen in other of the Frenchman’s signature boots,  the words “POGBOOM” grace the heel tab.

The entire collection will be on display tonight at the Paul Pogba season 1 Collection launch in Los Angeles, see the flyer below for details. 

 

BEST 11 SOCCER BOOTS OF 2016

For all the flack 2016 got, it was pretty solid year for soccer boots. From wildly progressive tech, to the re-imagining of classics, from the super-limited, to milestone/commemorative cleats that resemble pieces of art  more than athletic wear, soccer boots are reaching new levels of culture never seen before. More than ever the beautiful game is blending with outside forces and worlds which naturally, reflect in the products.

Unlike an off-pitch streetwear kit, or soccer inspired sneaker, the soccer boot still needs to perform on the pitch. All the more reason to praise a quality design and aesthetic within the confines of function. It is what that in mind that we take a look at our favorite boots of 2016.  

1. Nike Mercurial Superfly “Vitorias”

Created for Cristiano Ronaldo, The Nike Mercurial Superfly “Vitorias” was a commemorative masterpiece.  The gorgeous boots honored CR7’s stellar year in which he captured a fourth Ballon d’Or, third UCL title and his first European title with Portugal. The boots apply look like a trophy but maintain the quality and lightweight tech the silo was built upon. The boots are dressed in a pristine pure platinum upper and light blue tint that fades from heel to toe. The metallic gold plated sole-plate is a nod to the trophies Ronaldo has accumulated and the words “Vitorias” (Portuguese for victory) grace the sole cup with a number for 777 pairs that were created.  

 

2. adidas Ace 16 + Purecontrol custom “Viper Pack”

The Ace 16 + Purecontrol was already a game changer boasting a laceless tech fit design, primeknit upper and Purecut collar. But these custom “Viper Pack” boots created for Paul Pogba to rock in the Manchester derby, were next level.  Evoking the venom and power of the French starlet’s game, these bad-boys featured a menacing grey/black snake skin upper with minimal red accents on the collar and heel tabs, that latter laced with the words “Pogback.” 

 

3. Puma King “Made in Italy”

There’s very few silos that can be mentioned in the pantheon of eternal soccer boots with the Puma King. In 2016 the classic silo received an elegant resurrection worthy of it’s 48 year history. Tasking Italian shoe makers to fashion the boot, the quality of the Puma King “Made in Italy” is obvious and second to none. Boasting high-grade leather, intricate hand-stitching on a timeless silhouette, the Puma King “Made in Italy” evoked nostalgia and craftsmanship rarely seen in modern times.   

 

4. Nike Tiempo Legend “Pirlo”

The Tiempo is Nike Soccer’s foundation in which it built its empire. Of all the greats that have worn the silo in its various iterations, you could argue that Andrea Pirlo encompasses the subtle quality of the boot more than anyone. Created in the latest Tiempo silo, the “Pirlo” was a fitting nod to the Italian maestro and his wine making roots. The trade mark k-leather upper is dipped in a deep burgundy similar to that of a Merlot, while the sole inserts are dressed in cork and feature Pirlo’s elegant logo. Four gold stars sit on the heel counter and plate, one for each of Italy’s World Cup titles. The boots even come in wine box made of wood and stuffed with shavings for protection. 

 

5. Nike Mercurial Superfly “EA Sports”

In honor of EA Sports Fifa’s 20 year history, the Mercurial Superfly “EA Sports” were a jaw-dropping  and colorful, limited release. Bright hues of orange, pink, and green were built into 16-bit digital print that faded into an a crisp HD design, a stellar nod to the progression in graphics of the games timeline. A wild iridescent, metallic  covered the sole-plate while an EA Sports logo and numbering out of 1500 detailed the heel counter. An equally stunning silver, iridescent foil and digital embossing covered the shoe box which the shoes came in. 

 

6. Neymar X Jordan Hypervenom II

A milestone, the Neymar X Jordan Hypervenom II marked Jordan Brand’s first foot-steps into the beautiful game. There’s little argument that Neymar is a perfect poster boy for the historic boots, but so too is the Hypervenom silo. The mustang fighter jet markings seen on the Jordan 5’s are a classic trademark and dress perfectly on the boot. The cement print evokes classic Jordan4 DNA as does the black and grey colorway. A Jumpman logo graces the heel cup and and embroidered number 23 sits on the right while Neymars number 10 sits on the left.   

 

7. adidas Glitch

The glitch makes this list because it is arguably the biggest game changer of the year. Less a boot and more a concept, the Glitch was fashioned with unparalleled customization in mind. Players could change the entire make up of their boots on the fly via unique, interchangeable skins and an inner boot. Adding further progressive context, the boots/skins were not release via standard retailers or online vessels but rather an app. Access to the app is only available through word of mouth from hand selected soccer athletes chosen by adidas.  

 

8. Puma evoTouch “Derby Fever” Santi Carzorla Edition

Not to be outdone by the big two in soccer brands, Puma joined the commemorative soiree withe their “Derby Fever” releases.  Two separate iterations were created for Puma athletes Antoine Griezman and Santi Carzorla leading up to their respect Derby clashes, we favored theblatter to make the list. Dropping in a an Arsenal inspired colorway, with a commemorative nod to the North London Derby on the toe box and unique “Derby Fever” logo on the lateral side of the boots, the evoTouch proved a worthy canvas. As expected the tech remained featuring a buttery K-leather with evoKnit sock for unmatched touch.

 

9. New Balance Visaro “Signal Edition”

Inspired by the coloration of the poisonous dart frog, the Visaro “Signal Edition” showed some shocking endeavor from New Balance. The royal blue and black frog-skin print was a bold, refreshing and entirely unique aesthetic. As with all of the boots on this list the Visaro “Signal Edition” maintained the tech that makes it what many consider to be New Balance’s best Silo, albeit in limited quantities. 

 

10. Copa 17 “Crowning Glory”

The re-imagining of one of the greatest soccer boots of all time was a massive undertaking. Luckily adidas succeeded in the execution by resurrecting the heart and structure of the beloved Copa Mundial. The Copa 17 employed modern tech with a flexible neoprene tongue along with a classic, k-leather upper, reinforced heel cup and sole-plate for an unrivaled touch in durability. While it was only the 2nd colorway for the Copa, the “Crowning Glory” was a gorgeous touch that paid homage to the great players that have donned the legendary boot over the decades.   

 

11. Nike Magista II “Floodlights Pack”

After a two year run the Magista received an innovative upgrade fitting of the revolutionary silo. Taking inspiration from the pruning of hands, an evolutionary trait that allows humans to grip under wet conditions. The Magista II was a work in sensory amplification. Made of varying peaks fashioned from flyknit, the higher peaks are strategically placed in high touch zones, which are also marked by different coloration. The “Floodlights” Magista II  features a vibrantly rich aqua with a volt swoosh and accents that had us salivating.