After last week’s Nike product blitzkrieg, the on pitch festivities took over with some insane Champions League action. With product slowing down a bit this week is heavy with the artwork courtesy of Scott McCoy, @football_day_draws and Hannah Carroll. But that doesn’t mean there wasn’t some fire drops, with MLS season around the corner, Atlanta United continues to be the coolest kid on the block with a crazy kit launch featuring 2Chainz. Elsewhere Jeff Cole pays homage to The Black Panther with an adi Futurecradt 4D concept and Bayern flexes they’re new suites. Lets take a Neymar dive into this weeks Instagram Best 11.

The new Adidas Nocturnal II GLITCH boots 👍 or 👎?

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Paul. ➡️⬅️ #pogba #mufc @paulpogba

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Last Sunday the good folks over at Niky’s Sports held yet another unique meet and great for their beloved customers. The intimate activation took place at their Bell Garden location where a small group of young soccer players from the area were treated to a one of a kind experience. To start each attendee was given a blank Nike kit with free reign to customize with various Manchester City inspired custom patches that were designed by artist Joesph Lee. The talented painter also created a gorgeous one of one oil painting as well as some limited prints and t-shirts for each of the youth in attendance.  Later on in the day a brief Q and A was held with Manchester City players including Fernadniho, Aro Muric and Daniel Grimshaw followed a raffle was also held where three lucky winners got tickets to the upcoming Manchester City exhibition versus Real Madrid at the Los Angeles Coliseum on Wednesday. The night finished off with autographs, photo ops and some delicious tacos.

Shot by: @WillxLA



Overstock stores have always been hotspots for finding soccer gems, from kits to boots and everything in between. Especially during the summer months when brands are churning out new kits for the up coming season stores like Ross, Marshalls, TJ Maxx and Nordstrom’s Rack are gold mines for fire footy gear. It was with this knowledge and hearts full of hope that we set out on a a day off to find some overstock come ups. Below is a breakdown of what we found including a retail price comparisons. Also make sure to check out our Instagram story of the journey from beginning to end.

List of items and price comparison:

Nike USMNT Polo: $29.99 Retail : $80.00

Nike USMNT Training top: $29.99 Retail: $45.00

adidas slides: $12.99 Retail: $25.00

Nike Man City 16/17 Home Kit: $29.99 Retail: $90.00

Nike Man City 16/17 Away Kit: $29.99 Retail: $90.00

adidas Manchester United 15/16 Away Kit: $29.99 Retail: $90.00

Nike Roma 16/17 Home Kit: $29.99 Retail: $90.00

Nike Blackburn Rovers 15/16 Home Kit: $29.99 Retail: $90.00

Nike Brazil Home Kit: $14.99 Retail: $90.00

Nike England Away Kit: $29.99 Retail: $90.00

Nike Chile Home Kit: $29.99 Retail: $90.00

Nike France Home Shorts: $16.99 Retail: $45.00

Nike Brazil Home Shorts: $14.99 Retail: $45.00

LA Galaxy Steven Gerard Doll: $5.99 Retail: $20.00

Grand total w/ tax: $366.48 Retail total w/tax: $1,044


After announcing their partnership with DSquared2 back in October, Many City are all set to unveil their new team suit and collection. The Italian brand have designed a clean three-piece, slim-fit with a three-button jacket for an elegantly modern aesthetic. Overcoats, sneakers, luggage and more fill out the capsule. The look of the photos and video, shot by Adam Slama perfectly exude a masculine class you’d expect from an elite European soccer team. 

They say “Dress for the job you want,” at the very least City are set to kill the off-pitch game when they rock the collection for their upcoming Champions League ties.

For more on the Manchestyer City X DSquared2 Collecion go to 


Recently UK-based consulting contingent, Brand Finance took on the arduous task of calculating the value of top the 50 soccer clubs on the planet for 2016. Interestingly, the values are calculated using several variables. First by estimating what the owner would pay for use of the brand if it were not already owned. Further, the strength of brand through investment, emotional connection,  commercial performance (which includes matchday plus broadcasting revenue) are all calculated. 

Looking at these lists is always a wild, eye-opening situation, for many reasons. We always hear about “big clubs” but it isn’t always tangible until you see that Man United generated 1.1 billion in 2016. It makes that outlandish Pogba deal  not so outlandish. Another interesting thing to note is that we tend to look at money and translate that into success or titles on the pitch. In the case of Madrid, Barcelona, Bayern, PSG and to some extent Man City or Chelsea this paradigm applies. But when we look at the top 50 overall it proves that value and money don’t always translate to quality football. We learn this courtesy of Newcastle and Villa who don’t even play in the top flight in England. 

Have a look at the top 50 and let us know if there any jaw-dropping stats that jump out at you. Also for more interesting lists outside of footy check out