Hummel Hive went back to the roots of streetwear in its most recent collaboration with Blackrainbow Agency. The duo released a limited-edition collection sneaker yesterday highlighting a revamped and bold design on its tried and true silhouette, the Marathona.

When discussing the inspiration behind the sneaker, Blackrainbow cofounder Greg Hervieux said, “The idea was to go back to the late ’80s and the early ’90s – back to the source of streetwear, to a graphic look and to a time when colors were bright and dare-full as opposed to the more cautious palettes of today. It made sense to take an iconic shoe and return to the roots and the meaning of streetwear – but still make it contemporary.

They certainly did just that. Boasting a color palette of black, grey, and electric neon pink, the design resonates with the era of bright and funky colors and patterns. The black and grey area is a reflective material and the shoe comes with three alternative lace options. The repeated dot design on the heel counter and toe cap is mirrored in the pink laces.

The HML x BKRW shoe released yesterday, April 19th, and is retailing for $150 USD. A Blackrainbow and Hummel Hive hoodie accompanied the release and both items can be picked up at or shop.blackrainbowagency. Only 300 pairs were released so act fast if you need a pair in your collection!


Hummel dropped the original SUPER TRIMM in the 1980s as a response to the German Sports Federation’s call to get the people of Germany into exercise and sport. Hummel created the SUPER TRIMM to fit the desired needs of the modern day athlete. Now, as part of the Hummel Hive collection, the SUPER TRIMM BLACK pays tribute to the silo and is reworked with a black nubuck upper and slick white detailing. The design is above all timeless with tribute paid to the understated color schemes of the 1980’s, and original chevron detailing included throughout. The Hummel Hive SUPER TRIMM BLACK is available now in limited quantities from premium retailers across Europe like HANON and Overkill


After resurrecting the Marathona OG last month, Hummel Hive is set to give their beloved runner a brand spanking new colorway, the Marathona GRY.  One the most iconic running silos from Hummel, this reissue stays true to the original with elongated panelling and detailed ventilation eyelets. The upper consists of suede, nylon and leather in rich shades of blue and a muted grey. The heel tab and heel counter mimic the blue seen in  the classic Hummel chevrons. The midsole is made up of white and serves to lighten the darker tones and overall design of the Marathona.

 The Marathona GRY is available in limited numbers starting April 20th from HANON (UK), Overkill (Germany), Afew (Germany), Avenue (Belgium), STØY (Denmark), Baskets (Netherlands), Titolo (Switzerland), Par5(Italy), Black Rainbow (France). For more info check out go to