It’s becoming more common place these days and rightfully so, footy teams/brands linking with various musical artists for partnerships that very simply, make sense. The UK in particular has seen the likes of Desiigner and Stormzy play pivotal roles via ad campaigns in order to expand the off pitch culture of the beautiful game.
Pushing things along Nike recently decided to commemerate their new Tottenham kit partnership with an intimate performance from lifelong Spurs fan and rising grime artist, AJ Tracey. Booze, photo ops and a set from one of North Londons finest, all under the #WeWilllRise ethos. Nike and Spurs have really kicked things off proper with this one. Have a look at the pics and video below for closer glance at the soiree.
For more on the Nike 2017/18 Tottenham Hotspur Kits go Here