We’re talking about Nike’s efforts for the full Nigeria National Team’s 2018 World Cup collection – of course. While the sportswear giant has come out with a solid roster of releases for all its sponsored teams for the upcoming global soccer event, it’s safe to say that the buzz surrounding the Super Eagles’ collection is by far Nike’s greatest – the fact that there were three million pre-sale orders for the home kit alone pretty much affirms that. But why is it so great? It’s all about the concept, or rather the ethos behind the campaign. And there’s one word to sum it all up: Naija.

“Naija” is a new term that both Nike and Nigeria’s youth are pushing that represents the spirit of contemporary Nigeria. While the West African country has had its fair share of the negative stigma, it’s often easy to forget the greatness, creativity, passion, and love that comes from its people. Naija is meant to help people see all of that and then some. Spearheaded by the Super Eagle’s young-aged team (the majority of the players are under 25), Naija – or at times referred to as “For Naija” – embodies not only the Nigerian youth’s spirit but also the identities and characters present in the youth-filled team.

This ethos is also pretty evident in the actual design itself, an energy-infused imprint courtesy of Nike Football Design Director Dan Farron and team. “We built this kit and collection based on the players’ full identities. We started to see trends in attitude and energy connecting the athletes to music, fashion and more. They are part of a resoundingly cool culture,” Farron states. But while it’s obvious that Nigerians today understand the new cultural pulse within their country, the same can be felt on a global stand-point, thanks to the diaspora Nigerian communities found the world over. “Naija fashion radiates, and its food is celebrated from Brooklyn, New York, to Peckham, London. In the United States and England, along with other locales with large Nigerian populations, the exuberance of Naija culture is resounding — spurred by family, friends, and football,” Nike explains about the collection.

It’s even felt here in Los Angeles within the Kicks to the Pitch office we call home, where Nike was gracious enough to send us the kits along with the collection’s Superfly and Vapor cleats that continues both the design and Naija concept. From that, we’ve put together an exclusive closer look at the offerings. The collection as a whole actually offers more than that, and actually more than your typical Nike World Cup release. It consists of a home kit, an away version, pre-match and training apparel, jackets and the aforementioned Superfly and Vapor soccer boots, which officially drops today – the only sad thing about the boots is that they won’t be worn be worn by the Super Eagles during the World Cup, but they can be worn by you with them in spirit! Check out our photo shoot throughout, then head over to to grab yourself what we consider as Nike’s best campaign for World Cup 2018.


Modern day National Team kit’s have evolved into sometimes predictable, often boring and generally safe garb to be consumed by the masses. Brands keep it tidy as to not alienate a more casual fan and while that makes sense, it doesn’t lead to anything. With their competition drawing first blood and keeping to the aforementioned simple template for their World Cup kits, Nike has launched this years World Cup kit campaign with a refreshing new paradigm. The 2018 Nigerian National Team World Cup kit’s drop with an entire, complimentary collection. Built around the term ‘Naija’ which represents a future-focused optimism or “new Nigerian” the entire line encompasses the attitude and panache of the young Super Eagles.

Overall Design Kits: Naturally at the center of the collection are the kits. The loudest of the two is the home strip which features a head-turning feather print. It is made up of hyper green and white with black on the sleeves as a subtle homage to the iconic 94 side that beat Maradona’s Argentina at the World Cup. If home is Yin, then away is Yang. Opting for a cleaner, more simple design, the away kit employs a classy dark green with accents coming by way of the hyper green seen on the home shirt. Nike went lights out and straight killed it with both kits. There is a nod to the past while looking to the future within an all encompassing flair that is uniquely ‘Naija”.

Score: 5/5

Overall Design Off-Pitch/Training : Created to compliment the on-pitch jerseys, Nike brilliantly tied things up by twerking the feather print on the training top and jacket which also features the words ‘Naija’ in place of typical sponsorship branding. Off-pitch pieces come by way of a track suit made of a wild floral print and reversible bucket hat. As we mentioned, creating an entire line that looks just as good on and off pitch for a National Team is completely revolutionary. From the aesthetic, to the authenticity, to the versatility, the ‘Naija” Collection is straight flames.

Score: 5/5

Functionality: Just because the ‘Naija’ Collection was created with a casual aesthetic in mind doesn’t mean functionality was overlooked. It still features on the highest quality sports apparel created by one of the most innovative brands on the planet. It’s safe to say the functionality is second to none. Vaporknit features throughout as means to bring breathability, speed and air-flow.

Score: 5/5

Wearability: Wearability is always perspective and a matter of personal style or lack there of. More than anything the ‘Naija’ collection is polarizing. It wasn’t created to pander to the masses but it suits the vibe of a young Nigerian National Team brilliantly. A more conservative supporter will probably disagree and that’s completely ok.

Score: 3/5

Overall: 5/5

Like it or Love it are the only two options with the 2018 World Cup Nigerian kit and off pitch collection. Nike has given the collection everything you can ask for. Style, Flair, Technology, Fashion it has it all. Walking away from seeing this first hand we can say with confidence that we have our World Cup 2018 favorite straight up of the style they will be bringing.