This past weekend Nike Football and its Chicago office flew us out to The Windy City to experience the official launch of Nike and Off-White’s much coveted ‘Mon Amour’ soccer-inspired collection. If you’re anything like us – which we’re assuming so hence being on this site – you’re already aware of Nike’s fashion-focused, soccer-inspired efforts with two much talked about designers: Virgil Abloh and Kim Jones. While both are connected by way of being fashion designers, as well as the fact that Abloh took over Jones’ Artistic Director position at Louis Vuitton, their respective collection with Nike couldn’t be any more different.
Jones’ “FOOTBALL REIMAGINED” collection takes on a more avant-garde, all-black aesthetic, whereas Abloh’s Off-White effort pulls design language directly from traditional soccer – or rather football – cues. But we’re not here to talk about the story behind both collections again as we’ve done that here, and a closer look at Jones’ collection is soon to come, so today is all about what we experienced while out in Abloh’s home city of Chicago for the ‘Mon Amour’ activation.
To begin, this was my first time in Chicago, and to avoid boring you with a Dear Diary entry on my personal thoughts and comments, I’ll leave you with I fast fell in love with the city. If you’ve been, I’m assuming you have similar sentiments. If not, I’m sure you’ve heard all about how great it is. The food, the people, the convenience… And no this isn’t sponsored by Chi-Town’s tourism board, it just honestly had a great weekend there! Having landed late on Friday night, it was pretty much a hotel room workstation set up for me save for a cheeky whiskey at a local sports bar down the road. Saturday was the main event day, so come the morning, I linked up with our lead photographer Trisikh from Turfmapp, his team and fellow soccer media man Cooper from Eight by Eight magazine.
We headed out to Douglas Park where Nike Chicago had set up a custom soccer field aptly entitled “HOME FIELD,” which took on the design elements we’ve been seeing from the Off-White x Nike soccer campaign. When we got there, the pitch was already scattered with a mix of Chicago’s local influencers, soccer fans, Nike reps and other well-styled individuals that are connected to the scene in some way or another. I had decided to put on the ‘Mon Amour’ long-sleeve jersey that was waiting in my hotel room upon arrival courtesy of Nike, which unintentionally landed me as the impromptu model for the collection for other media outlets.
Slowly but surely, the other guests started getting kitted out in their own ‘Mon Amour’ gear, putting me much more at ease – behind the camera is more my scene. After getting settled amidst tunes from KIDS SEE GHOSTS, Ye’s ye, and Pusha’s DAYTONA among others spun by DJ’s Vic Lloyd and Kid Clay, we were brought over to the Nike jersey custom station in collaboration with THE BRILLIANCE!. This involved picking out your own heat transfer prints, all custom designed specifically for the event, in a bid to come up with your own interpretation of a ‘Mon Amour’ jersey. After the workshop, guests started gathering in pre-determined teams for a 4v4 tournament, with Trisikh – a much better soccer player than myself – jumping in on behalf of KTTP.
The tournament was rapid fire, with a flurry of back and forths from the mix of players (and skills), but all in all, it was a good excuse to flaunt the ‘Mon Amour’ pieces like they were intended: on the pitch. After the tournament, we enjoyed a little bit of downtime before the “HOME FIELD” became open to the public, which naturally attracted a swarm of Nike fans, soccer heads, and honestly anyone at the park with or without a ball to come and kick around on the pristine pitch. All in all, the event was a great way to bring the Off-White x Nike ‘Mon Amour’ collection to life, all within the place that started it all for Abloh’s enthusiasm towards the beautiful game. Have a look at our exclusive visual recap of the event this past weekend, taken by Trisikh and team, then be sure to check back in for our very own on-the-street lookbook editorial featuring pieces from the colleciton.