Chivas – Kicks to the Pitch

Last week, Puma launched the #StepOut initiative in conjunction with the unprecedented third kit launches of every team under their sponsorship umbrella. To honor the occasion two parties were thrown simultaneously, one in Los Angeles and the other in New york.

Similar to L.A., New York’s party uniquely displayed the new third kits for Chivas, Newcastle and Arsenal with brilliant installations. Along with an open bar, food and music, there was live art courtesy of NY graffiti artist, Cesim. The good people at Upper 90 Soccer also provided a one of a kind screen print design for attendees who purchased a kit.

For more on the Los Angeles Step out event go Here

All photos by @ethanwhite

Yesterday PUMA unveiled the world’s biggest 3rd kit release ever. The concept is simple, tone down the color for a clean and classy vibe. From Guadalajara to Dortmund the several kits in PUMA’s stable were revealed across seven time zones. In honor of the massive release, PUMA hosted parties all over the globe including one in New York and one in Los Angeles.

Start Los Angeles provided the space which was built out to brilliantly to display the kits, with an obstacle course in back patio/parking lot, an EA Fifa station and plenty of room to mingle or grub tacos from Mapuche Food Truck. Also, El Jimador and Green Flash slanged the booze while DJ episode slanged the tunes. The Instagram sensation/female freestyler extraordinaire that is Lisa Zimouche aka @lisafreestyle was on hand with several local street ballers. They rocked some exhibitions and helped attendees navigate through an obstacle course in which several prizes were up for grabs including tickets to a Chivas v Tigre’s match.

Make sure to check out the photos below and keep it locked for the NY recap along with a video.