Nike and Slam Jam Socialism have collaborated on a jersey highlighting the crossover from soccer to street culture. To celebrate their “40 years of Nike Football” campaign, the Swoosh is releasing a special edition jersey just in time for Milan Design week.
For those of you who are unfamiliar with Nike’s partner for the project, Slam Jam is an Italian men’s streetwear brand founded back in 1989 by Luca Benini. The company focuses on releasing socially progressive fashion and lifestyle goods with limited edition items and highly desired collaborations. For Nike’s “Brothers of the World” campaign, the Italian imprint focused on the passion so often found in soccer and the love one feels for their chosen team.
The jersey offers an aesthetic look, featuring a white base with black horizontal lines of varying gradation tapering at the neckline. Two solid black panels run up the sides, before the solid white reappears on the back. The traditional swoosh remains aside a sleekly designed chest logo. Detail wise, the words “FAST” is written in bold black letters, inside of a red horizontal box, with the word “south” cast in unique lettering, which serves as the center logo.
The back has been left rather simple with “SLAM JAM” in place of the nameplate, and a large number “14” in bold block lettering. In my opinion, though the front is pleasing, the back seems rather dull, and the “14” mark looks cramped – a large red stain on an otherwise clean creation.
That being said, if you are looking to pick one up they will drop on April 19th, made available online at slamjamsocialism.com and at Slam Jam’s store in Milano.