Umbro has been in the game a very long time. While its heyday is something I never experienced to the fullest, life luckily presents me now with what seems almost a second chance at a lost love. The new Umbro Projects collection is just exactly that as the brand brings back some of the iconic styles which will forever maintain it as an enduring presence in the soccer lifestyle world.
For this collection, Umbro has turned nowhere else but to its archives from the ’90s. Unlike most brands who would take inspiration from their design archive and just seek to reinterpret this style, Umbro has instead opted for a more faithful reproduction of design styles that are as fashionable today as when they were first introduced. Their most recognizable piece has to be their soccer shirts and crew neck tees which bring back those bold prints that made the ’90s such an unforgettable period for soccer fans everywhere. The print is unique, to say the least. From afar, it gives off the illusion of some abstract design, though on closer inspection one realizes it is simply a very creative twist on more Umbro branding.
Though the bold prints and graphics get all the attention as they should, it is the enlarged branding that transports me back in time the quickest. This collection has plenty of enlarged branding interspersed between its tees, polos, hoodies, and jackets. Each time I look at the prominent double diamond on all these items, I can’t help but remember my love for all the training gear from this era which would utilize this enlarged branding oftentimes on both the front and back of training sweatshirts, jackets, and pennies. This style is particularly special to me as growing up it was the time I spent in training where I felt more in tune with the game. I did not just want to train like my favorite players but also look like they did, as it was in simply looking like them that the experience felt that much more real to me.
These small things that I take away from this collection are what makes it so exceptional. It is a part of me and no doubt also a part of you that now crosses over from these memories onto the field to the impressions you hope to make on the streets. The entire offering should look right at home with a natural street aesthetic mixed in with a little prep style.
All pieces are for the most part statement pieces meant to be worn on their own. Think of it as an opportunity to put new soccer enthusiasts on some real game with the best part being that you don’t even have to say anything. The new Umbro Projects collection is available now at umbro.co.uk.