WE TOOK THE ADIDAS SKATE SOCCER KITS TO THE SKATE PARK

adidas Skateboarding recently dropped a campaign that really hit the mark for us. While we orientate ourselves around the game of soccer, we do so through the lens of culture and any of its facets that stems from other forms of creativity. Take skateboarding for example; a sport that prides itself around the culture it has manifested over the years. While there’s an obvious tie with skate and fashion, the same can very easily – if not more – be said with soccer. So when adidas Skateboarding showed up with a campaign that featured its roster of skaters who were tasked with designing their very own soccer kit, needless to say, we were excited.

Seeing as yesterday was the official #GoSkateDay, it was an obvious decision for us to hit Los Angeles’ most iconic skate location, the Venice Beach skate park, to put the skater-designed jerseys to good use. Thanks to our cameraman Ben Higginbotham, along with his team and skaters Chase Lett, Eunice, Destin Thomas and Jeramy Ritchie we’re proud to present our own exclusive video editorial featuring the adidas Skateboarding team designed soccer kits, followed by an accompanying lookbook. Check out the video above and the stills below.

ADIDAS SKATEBOARDING X TRAP LORD LAUNCH PARTY

This past Friday, adidas Skateboarding and A$AP Ferg hosted a launch party in the Arts District neighborhood of Downtown Los Angeles for the second Trap Lord collection. Leading up to soiree, adidas’ Skate Copa Court took place at the same venue with legendary Karl Watson and Matt Price co-hosting the day’s event. Skate Copa Court is an open skate jam that invites local skate shops and the community for friendly competition and cash prizes. adidas Skateboarding team riders Daewon Song, Pete Eldridge, Na-kel Smith, Jack Fardell, Miles Silvas, Alec Majerus, Silas Baxter-Neal, and Nora Vasconcellos were on hand for team demos and shred session.

Naturally, the adidas Skateboarding x Trap Lord collection was on display along with free food, drinks and giveaways for attendees. The fitting cherry on top for all the festivities was surprise concert by A$AP Ferg. Check out photos from the event below.

For more on the adidas Skateboarding X Trap Lord Collection go HERE

ADIDAS BUSENITZ “3RD & ARMY” EDITION

3rd and Army has long been considered one of the best skates spots on the planet. Now the good people at adidas are paying tribute to the iconic San Francisco skate mecca with a limited edition Busenitz. Inspired by Denis Buseitz’s love for the location, the kicks take cues from the countless scuffed rails on high quality Italian leather upper with silver finish and a grey gum-sole.

The adidas Busenitz “3rd & Army” drop in limited quantities at select retailers on April 22.