SHUKYU magazine, for those who are unfamiliar, is a print effort out of Tokyo, Japan that introduces the realm of soccer through themes, topics, and categories that branch out into the creative sphere. While soccer – or football to the rest of the world – is without a doubt a leading sport the world over, there’s unfortunately only a handful of printed publications that do an amazing job at encapsulating the many facets of the sport’s culture. SHUKYU is one such example of doing it right, made obvious through its creative design, quality of writing, level of content and its overall aesthetic.
First debuted back in May of 2015, the magazine is now five issues strong, having just released its Issue 5 only a few days ago. Dubbed the “TECHNOLOGY ISSUE,” the book delves into the integration of technology within soccer culture, with themes revolving around how we view games in today’s world, how social media is changing the landscape, and even what the near and far future may look like, which could very well include robot players apparently. “We as football fans watch live matches on our smartphones, access daily information via social networking platforms, and are further approaching times in which we read articles that have been written by AI. Who knows that in 50 years or so robots will be playing at the World Cup, and events beyond our wildest imagination may be taking place,” states the mag’s Editor Takashi Ogami in the Editor’s Notes.
However worry not if you’re one of those “AI technology will be the end of humankind” types, as, despite its exploration into the positives and negatives of technology within soccer culture, the issue settles on the fact that “football is football so long as there are 22 players that run across the pitch aiming for the goal and pursuing the ball, and the enthusiasm and excitement of watching a match in the stadium is the same in any era.” With great articles coupled with stunning visuals under a very pleasing design, there’s no reason why you shouldn’t pick up a copy of SHUKYU Magazine No.5 TECHNOLOGY ISSUE.
Head over to its online store here to order yourself a copy for ¥1,500 JPY (approximately $14 USD), as well as copies of their back issues, and although they’re written in Japanese, each copy comes with an English translation booklet. The store also features special collaborative merch that we can totally get behind, such as hilariously kitsch T-shirts, socks, and accessories, including the awesome “Yellow and Red Card” series with Hender Scheme. For now, check out a few examples of what you’ll find in issue 5 throughout.
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