NEW BALANCE RELEASES HOMAGE TO ICONIC “MADE 990”
New Balance‘s MADE 990 silhouette has remained a benchmark for quality, craftsmanship and performance for the sportswear company since its debut over three decades ago now. First introduced back in 1982, the runner disrupted the athletic footwear market with its $100 USD price tag that boasted unmatched innovation at its time, despite its understated look. While we know the ’80s to be a very vibrant era, NB instead opted for a nondescript grey for its pigskin leather and mesh upper. The shoe has since received several iterations in colorway and construction, however 36 years from its inception, NB harks back to its original form for its 2018 version.
In true homage form, the MADE 990, now dubbed the New Balance MADE 990v4 “1982” in its latest rendition, makes a come back in its original grey, with added navy accents to create what can now exclusively be called the “1982” colorway. To continue its tribute, the shoe’s upper cremains constructed in premium grey suede and mesh, and to top it off, they’ll retail for its original price tag of $100 USD. However times have of course changed, so without being stuck with two feet in the past, the runner comes with updated technical improvements and modernized details, namely the navy tongue logo, the classic “N” logo in a navy boarder, and the “EST. 1982” nod on the heel counter.
As mentioned, the new release comes in a very limited quantity of only 1,500 pairs, and will be sold at a curated selection of locations the world over – with the North America spots listed below. Have a look at the New Balance MADE 990v4 “1982” in all its OG glory with the images throughout, then be sure to stop by a location near you come April 14 to get yourself an inevitably legendary pair.
– New York City, NY – New Balance, 150 5th Ave
– Atlanta, GA – Foot Locker, Greenbriar Pkwy SW
– Palo Alto, CA – Shoe Palace, 451 University Ave
– Philadelphia, PA – Kicks USA, Roosevelt Mall, 2339 Cottman Ave
– San Francisco, CA – New Balance, 856 Market St
– Washington, D.C. – YCMC, 1060 Brentwood Rd NE
– Windsor Mill, MD – YCMC, Security Mall, 6901 Security Blvd
